Mission
Valspar was moving beyond the world of professional paint to offer custom color mixing in the home improvement channel. Paint color was no longer just about home decor but was becoming a badge of personal expression.
Strategy
With extensive Consumer research to understand how people chose color we created intriguing ‘see yourself in color’ in-store custom color centers.
What we did
Consumer Insights / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Website Design
Results
116% GROWTH IN TINTABLE PAINT SALES
BRAND AWARENESS GREW FROM 17% TO 62% IN 4 YEARS
