Mission
After the success of the Aussie brand and subsequent sale, the family returned to the category determined to create a clean hair and beauty brand that was accessible to the masses.
Strategy
To counter the ‘green washing’ culture the team developed a clear communication architecture that clearly called out major claims that resonated with the ‘clean beauty’ consumer.
What we did
Brand Creation / Brand Design / Brand Language / Packaging Design / New Product Development / Brand Identity Guide / Website Design
Results
BRAND SAW DOUBLE DIGIT GROWTH FOR FOUR CONSECUTIVE YEARS
AFTER GAINING $60M+ IN SALES THE BRAND SOLD FOR $140M
