Every situation and category is different. We know we don’t know everything. Build your map with facts not theories. We talk and listen to consumers and decision makers about unmet needs - from product formulation to user experience. We use specific quantitative and qualitative techniques in an actionable manner. We resist analysis paralysis.

SERVICES:
- Competitive Landscape
- Primary and Secondary Research
- Category Insights
- In-Home Ethnography
- Market Analysis
- Pricing Analysis & Optimization
- Flavor Profile Testing

By applying broader and more focused thinking in tandem with research we develop a seamless path and options for product commercialization. And, once we understand where the brand belongs and who will love it best, we create a memorable single thread that unifies look, tone and target.

SERVICES:
- Critical Path
- Internal Workshops
- Growth Drivers
- Voice of Customer
- Sales Projection
- Investor Presentations
- KPI Development and Dashboarding
- Tone of Voice
- Brand Story
- Naming
- Category Audit
- Competitive Analysis
- Brand Positioning
- Consumer Persona Profiles

Design has significant power at shelf. We use it to help brands elevate sensory perceptions, build equity, drive trial and create loyalty.

SERVICES:
- Concept Development
- Brand & Logo Design
- Packaging Design & Label Design
- Custom Packaging Design
- Iconography
- Brand Language
- Brand Anthems

With obsessive attention to detail, we develop and refine key assets to ensure brands roll out and up with integrity and effectiveness.

SERVICES:
- Style Guide & Brand Standards
- Sales Assets & Materials
- Point of Sale Materials
- Brand Asset Management
- Merchandise & Apparel Design

We have an extensive network and experience developing sales and channel strategies across Mass, Grocery, Specialty, Natural and E-commerce. We understand the B2B sale often comes before the B2C decision.

SERVICES:
- All Channel Selection
- Trade & Channel Playbook Development
- Trade, Sales & Support Presentations
- Broker Network
- Broker Network Development

Taking a holistic approach to new product innovation, critical path to market planning, actionable consumer and trade/channel insights, consumer micro targeting, grassroots experiential and highly focused detail.

SERVICES:
- MARCOM Planning
- Setting & Tracking KPI’s
- Dashboarding
- New Product Pipeline
- Brand Expansion