Mission
The Southern Comfort brand had not been radically changed in 65 years. A new design needed to retain the heritage and traditional brand equities while at the same time updating the look to feel more contemporary and relevant to a new generation of cocktail enthusiasts.
Strategy
Enhancing some of the bottles most iconic features, we developed a recognizable and ownable bottle silhouette while updating the label and communication hierarchy to ensure another 65 years of sales growth and a place in the liquor cabinets of this new generation of fans.
What we did
Structural Package Design / Logo Design / Label Design / Brand Asset Management
