Mission
Tedor Pharmaceutical was a relative upstart, looking to elevate their brand and create energy within the staid Pharma Contract Manufacturing space, while respecting the clinical and serious professionalism intrinsic to that business.
Strategy
We worked with senior management to understand the core problem that the company solved – speed to market. We then created a bold new identity featuring a chiseled and detailed icon, contrasting color palette along with dynamic photography to instill a feeling of energizing reinvention and liveliness seldom seem in the CMO space. We both drove attention and sales with new and bigger partners.
What we did
Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Website Design / Advertising / Corporate Assets