Mission
The company had reached a threshold in sales as a regional Craft brewer. As new competitors flooded the market, they looked to understand how brand and marketing could drive future growth and loyalty, while allowing them to stand out within both the on-premise and retail Craft Beer markets.
Strategy
We continued to build on OMB’s first-to-market heritage by creating a mature and elegant brand based on core company values. By unifying the brand look across all touchpoints, we built a loyal audience of raving fans in a sea of silliness.
What we did
Consumer Insights / Logo Design / Label Design / Package Design / Advertising / Marketing Planning / Experiential Brand Elements
Results
No.1 CRAFT BEER
IN IT’S REGION
308% SALES INCREASE
IN 3 YEARS
