Mission
Greenworks had lost first mover advantage within the battery powered OPE space, just as the market was learning to embrace the power of green technology. We were hired to unify the brand look, tone and voice while driving sales in a category where competitors were outspending them 8-1.
Strategy
We helped the company to embrace the power of brand in a segment that was overly focused on product features and new gadgets. We simultaneously developed a coherent vision and voice while developing distinct campaigns for the two different target audiences – Residential and Commercial. We helped create strong messaging and positioning while unifying the product line logic.
What we did
Brand Strategy / Brand Language / Brand Identity Guide / Website Design / Advertising / Corporate Assets
Results
DROVE COMMERCIAL SALES GROWTH IN EXCESS OF
50% IN ONE YEAR
BUILT A NETWORK OF OVER 35,000 DECISION MAKERS AND PROS IN UNDER A YEAR
