Mission
We were approached by a food scientist who had recently developed a product he was selling in small batches with positive consumer feedback. It was Gourmet coffee ground into natural peanut butter - the union of protein and energy. If you like java, well you'd probably go nuts - and the end result was a revelation. Together, we brought super premium grinder Intelligensia into the mix and a shining star was ready for market.
Strategy
We wanted to find a premium quality coffee roaster with a cult following and national distribution, a brand that not only had an amazing selection of coffee’s to choose from, but had a vision to go big. Having tested and blended product with Intelligentsia coffee, it became pretty clear we had struck gold, and Javanut was born.
What we did
Product Development / Brand Positioning / Brand Identity / Package Design / Social Media / Marketing Strategy / Wesite Design / Channel Strategy / Amazon Asset Development / Sales Tools
