Mission
When we were approached by California based Jimmy Ash, we immediately recognized a product with this clear point of distinction and a compelling WHY? As they began on a path of expanded distribution into new markets and retailers, we were asked to help in the repositioning, and a new package refresh.
Strategy
The challenge was to tell the benefit story crisply while creating a bolder personality required within this segment. Today, the benefits are much clearer, the product stands out better at shelf and has an identity befitting a true CPG stand out. Designed elements include packaging, POS, a new website, Amazon assets and more.
What we did
Consumer Research / Brand Positioning / Package Design / Illustration / Line Extensions / Social Media / Marketing Strategy / In-store Merchandising / New Product Development
Results
GAINED NEW DISTRIBUTION IN SPROUTS & MEIJER
DOUBLE DIGIT SALES GROWTH
MONTH ON MONTH
