Mission
Organic Valley's rapid success led to a proliferation of inconsistent packaging and at least 12 variations on their brandmark. We were brought in to create uniformity and a consistent brand look and voice.
Strategy
Our task was to unify the brands under one new roof, ensuring Organic Valley's raving fans that the values and grassroots philosophy remained the same, while encouraging new health minded consumers to become loyalists and cross-shop a more consistent and professional brand identity.
What we did
Qualitative Research / Quantitative Research / Brand Positioning / Logo Design / Packaging Design / Marketing Strategy / Brand Asset Management / New Product Development
Results
COMPANY GREW FROM $300M TO $1.2B THROUGH REBRAND
EXPANDED DISTRIBUTION INTO MULTIPLE NEW CHANNELS





