Mission
The brand team at Innoviom engaged us to develop a fresh look, feel, voice and vision for the wellness brand Natur Geeks. Aside from the challenge of launching internationally, the brand had to stand out in the Nutrition Bar, Immunity Shots and Supplemental Powders segments concurrently – all increasingly crowded spaces. We developed a fresh look inclusive of packaging, social media, merchandising and e-commerce assets, web design, trade materials and messaging for this engaging new brand.
Strategy
Everything with this assignment was about balance. The brand is built on a foundation of science meets nature, highlighting unique proprietary scientific blends while providing taste and flavor cues in a standout manner. Likewise, the voice and tone are informative and factual, but approachable and never preachy. The successful international launch in 2023 is creating momentum for additional products and innovation in the coming year.
What we did
Consumer Insights / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Website Design / Social Media / Marketing Strategy/ Amazon Store / Merchandising
Results
SUCCESSFUL LAUNCH ACROSS
THREE CONTINENTS
INCREASED SALES
AFTER INITIAL LAUNCH
