Mission
Building off of Minerva’s long heritage of being the oldest butter and cheese dairy in the USA we aligned the brand and message to drive distribution.
Strategy
Through disruptive package design and a campaign targeting butter fanatics, we elevated Minerva to lead the charge to make butter “interesting” again.
What we did
Consumer Insights / Brand Design / Brand Language / Packaging Design / Brand Identity Guide / Website Design / Advertising / Marketing Strategy
Results
GAINED DISTRIBUTION IN
FOUR NEW RETAIL CHAINS
INCREASED SALES
THROUGH SMALLER SIZES
